Overall Features

• SVG-based Business Ready(sm) interactive charts and graphs - copy/paste into any Office application
• UTM2 first-party-cookie enhanced data collection (not available via ASP solutions) - no privacy problems or security warnings
• UTM2 supports cross-site tracking
• Pie chart, bar, or line-graph options for most reports
• Print-friendly report-viewing mode
• Direct export to Word, Excel, and more
• Fully customizable reports - compare anything to anything
• Arbitrary Date Range analysis
• Visitors & Sessions reports not confined to monthly analysis (competitors are)
• Most accurate Unique Visitor reporting

Reporting Features

• Visitor Loyalty ("stickyness") report
• Help text embedded with calculation methodology explained
• All individual items in reports graphable over time
• E-commerce reporting - analyze your shopping cart vs. standard web traffic *
• Revenue Source reporting - geographical data on purchases *
• New Downloads report shows all files downloaded from your site (not available via ASP solutions)
• New Drilldown reports show information succinctly yet in complete detail
• Search Engine Marketing / SEO - Page Query Terms report automatically shows results of Cost-Per-Click campaigns, internal searches, and more
• Search Terms report shows actual keywords typed into search engines
• New IP Address and IP Drilldown reports
• Intranet IP analysis
• New Robots and Spiders reports (not available via ASP solutions)
• New Client Parameters reports - screen colors, resolution, timezone offset, Java/Javascript versions, etc.
• Automatic exclusion of "bot" traffic from Visitors reports
• Click-path analysis improved (click to/from report)
• Improved flexibility in Usernames reporting - can be parsed out of any log field, and can be used for visitor identification and session tracking

• Campaign Tracking
  • Overall Results
  • Goal Results
  • Lead Sources
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Keyword Analysis
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Keyword Comparison
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Campaign Comparison
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Medium Comparison
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Content (A/B) Testing
    • Acquisition
    • Quality
    • Conversion
    • ROI
  • Latency Reports
    • Time to Goal
    • Sessions to Goal
    • Time to Transaction
    • Sessions to Transaction
  • Day Parts Breakdown
    • Goal Conversion by Hour
    • Sales Conversion by Hour
  • Click Fraud Watch
    • Repeat Clicks by IP
    • Repeat Clicks by Source

Report List

• Traffic
  • Sessions Graph
  • Pageviews Graph
  • Hits Graph
  • Bytes Graph
  • Summary
  • Load Balancing
    • Log Source by Hits
    • Log Source by Bytes
• Visitors & Sessions
  • Visitors by Day
  • Sessions by Day
  • Unique Visitors
  • Unique Sessions
  • Visitor Loyalty
  • Session Frequency
  • Summary
• Pages & Files
  • Requested Pages
  • Downloads
  • Page Query Terms
  • Posted Forms
  • Status and Errors
  • All Files
    • All Files by Hits
    • All Files by Bytes
  • Directory Drilldown
    • Directory by Pages Drilldown
    • Directory by Files Drilldown
    • Directory by Bytes Drilldown
  • File Types
    • File Types by Hits
    • File Types by Bytes
• Navigation
  • Entrance Pages
  • Exit Pages
  • Click Paths
  • Click To and From
  • Length of Pageview
  • Depth of Session
  • Length of Session
• Referrals
  • Referrals
  • Referral Drilldown
  • Search Terms
  • Search Engines
  • Referral Errors
• Domains & Users
  • Domains
  • Domain Drilldown
  • Countries
  • IP Addresses
  • IP Drilldown
  • Usernames
    • Usernames by Hits
    • Usernames by Bytes
    • Usernames by Sessions
• Browsers & Robots
  • Browsers
    • Browsers by Sessions Drilldown
    • Browsers by Hits Drilldown
    • Browsers by Bytes Drilldown
  • Platforms
    • Platforms by Sessions Drilldown
    • Platforms by Hits Drilldown
    • Platforms by Bytes Drilldown
  • Combos
    • Combos by Sessions
    • Combos by Hits
    • Combos by Bytes
  • Robots
    • Robots by Hits Drilldown
    • Robots by Bytes Drilldown
• Client Parameters
  • Screen Resolution
  • Screen Colors
  • Languages
  • Java Enabled
  • Timezone Offset
  • Javascript Version

So Much More.....